Life Insurance Email List – An email list is the gold standard when it comes to marketing, but it’s often overlooked in the insurance industry. Agents want leads, not email subscribers to manage, nurture and convert. But what other marketing or communications strategy delivers an average ROI of $38 for every dollar spent?
Whether you’re prospecting in your community, buying leads, or using SEO to target online consumers, you need an email list.
Life Insurance Email List
In this post, we’ll explain the overall strategy – why your list is so valuable and how to use it to grow your business. Below we show you how to create and manage a list.
Generate Life Insurance Leads, Verified Insurance Leads Or Email List By Proven_team
If you prefer to trade face-to-face, you may be wondering why you should continue reading this article. The reason depends on your answers to these questions:
If you want to sell your business or pass it on to a younger partner or family member, your successor will need to adapt to today’s market and become a digital marketer. If you think this isn’t necessary because your customer base is older, think again. Seniors are the fastest growing user demographic in the social media space. In 2015, a Pew study reported that 35% of people 65 and older use social media. It is no coincidence that you need an email address to register on a social network. These companies know that email is the best way to communicate with their customers. Even if you’re not using a built-in email list, you can bet your successor will be.
Email is also the fastest and easiest way to communicate with a customer – especially if they don’t text. You can use it for personal communication, like arranging a meeting. You can also use it for urgent notifications, such as a holiday greeting or a change of opening hours. Both of these use support and improve the face-to-face business model.
If you already have a business in the digital space, you know that email is often the only way to reach a potential customer. You may remember our article on Seth Gray (aka “The Goose”), where he pointed out that emailing prospects when they send an invalid phone number is a great way to turn a cold contact into a warm one.
Ageas Federal Life Insurance
Digital marketer Michael Hyatt has an email list of over 115,000. He said, “I literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from that.”
Ask anyone in the digital marketing space and they will tell you – your email list is worth its weight in gold. But what makes it such a great communication and marketing tool? And what is the best way to use it?
Email is the only communication and marketing tool that has stood the test of time. According to the International Data Corporation, checking email is the #1 activity people do on their smartphones. Email applications are becoming more popular than social networking applications. For 89% of marketers, email is the primary method of generating leads (Mailigen). No matter who you want to reach, email remains the best and most convenient way to do it.
In 2011 and 2012, when social media marketing was relatively new, many businesses abandoned email. Why bother when you can reach customers through social media? That was all well and good… until late 2013 and 2014 when Facebook dropped organic reach to 6%. Suddenly, brands and marketers realized they had no way to reach the audiences they had amassed. A lesson? Social media platforms are an intermediary and can prevent access to your audience when they want to.
Reliance Nippon Life Insurance
After social networks realized that companies depended on them to reach their audiences, these networks began to pay for better access. Facebook, Pinterest, Instagram, Twitter, AdWords, Google Display Network – there are many ways to pay to reach potential customers online. The problem is that once a method works for one brand or vertical, many others jump on board. This increases competition, which increases the cost of bidding per user click. Combine that with factors like ad blocking and ad fatigue, and what worked a year ago could now cost double or triple to achieve. But guess what? Email is still efficient and free.
Google updates its algorithm 500-600 times a year, according to Moz. Most of these changes are small, but some of them are designed to fix a problem Google is seeing with sites that have found a way to manipulate their rankings. Webmasters who optimized for this now-penalized strategy face a reduced rank at best and a manual penalty at worst. Guest blogging and link building are two tactics that many marketers have invested heavily in, only to see their efforts backfire. Where to turn when a Google update cuts your traffic in half? What if that traffic is your main – or only – source of leads? Conversely, you only lose access to a customer via email if they unsubscribe from your list or change their address without notifying you.
What would happen if your service provider ran out of leads? Or has the work stopped? What if they raised the prices by 150%? Or what if government regulations prohibit the sale of leads to protect consumer data in transit? Neither of these scenarios is likely, but you always need a backup plan. If you bought leads while building a robust email list, you could continue to sell to that list even if your lead source disappears.
The purpose of this article is not to scare you away from any of these marketing techniques. They will warn you not to put all your eggs in one basket. Despite all the changes, past, present and future, the best and most consistent way to reach your customers and prospects is through email.
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Well, we have convinced you that email marketing is more valuable than marketing only through the above channels. But where does this value come from? What can you do with email that you can’t do with Facebook or an ad in the yellow pages?
Now you know why your email list is so valuable… and what you can do with it once you have it. But what if you don’t have one yet? How should you build it?
We’ll cover this in more detail in a follow-up post with tips for agents who prefer to work face-to-face with clients, as well as those who are more at home in the digital space.
Check out these 5 webinars from North America, each with 20 minutes of selling tips and best practices, so you can sell IULs now!
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Would you rather learn more about marketing or lead generation? Handle automation or sales tips? Tell us in our agent survey! People don’t want to think that something terrible could happen to them. However, when such bad things happen, they realize the urgent need for insurance. But in many cases it is already too late. So the big challenge is to help them see the high value of insurance while there is still time.
This is where email marketing plays a vital role and provides insurance companies with an opportunity to develop a relationship with their potential customers. So if and when something goes wrong, potential customers will immediately remember “that” insurance company.
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In this post, we’ll show you everything you need to know about insurance email marketing. Let’s get started!
Email marketing for insurance companies has one huge advantage over almost any other form of marketing. It allows you to connect directly with potential customers with their consent.
Once a customer signs up to receive emails from you, it means they want to hear from you. Now that you have access to their inner sanctum, you can effectively build a relationship with them.
In contrast, if the same customer sees an online ad, their defenses are triggered because many see the ad as if the company is asking them for something without giving anything in return.
Life Insurance Email List
The welcome email is the first contact you have with new subscribers. So depending on your strategy, you can share:
Once someone signs up for your email list, they expect emails from you and look forward to connecting with your brand. So don’t sit on that pile of email addresses and do nothing.
We recommend that you build trust with your subscribers by sending quality email content. This content can be:
People don’t have to buy insurance from you right away. However, whenever they are ready to step in, these emails will put you first.
Insurance Agents And Brokers Mailing List Article By Averickmedia
Let’s take a look at the email above from Pets Best. They do a great job of showing how to select quality content for subscribers.
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