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Some uncategorized cookies are those that have been analyzed and not yet categorized. Mobile technology and healthcare are coming together to create amazing new products, services and solutions. Some save lives. Others create efficiencies. Everyone is changing the face of healthcare today.
But for all the innovations coming to market, there is more to do. In all universities, hospitals, daily and marketing departments – there are ideas that could push mHealth forward – but for various reasons – they did not find their way from the back of the napkin to the App Store.
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As someone who has overseen the creation and development of hundreds of mobile apps, I know firsthand why most apps don’t take off: it’s scary.
Apps can be incredibly easy to use, but the thought of creating one from scratch can be quite daunting.
However, in the spirit of process disruption and innovation, I’d like to share some of what I’ve learned working on the edge of mobile development over the last ten years since MEDL was founded.
Who is MEDL? We’ve created a process that creates great apps. MEDL’s apps have been downloaded ten million times and generated billions of user interactions, interactions and social media experiences. We’ve created for names like Medtronic, Kaiser Permanente, and UCLA Medical Center—as well as names like Disney, Universal Pictures, and Marlee Matlin.
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All good app ideas seem to come from history. Since it is easier to talk about this specifically, I will use an example to make the process easier to follow.
When I spoke with a doctor from the American Heart Association, I learned that one of the most important factors that can affect a patient’s chance of having a second heart attack is how strictly they adhere to their prescribed exercise regimen for the first 3-6 months . . . Which can be a big challenge for many patients.
I just came off a panel where I suggested that Pokemon’s biggest impact was yet to come (this was right when Pokemon fever was starting to die down) and that the game’s mechanics of traveling and collecting items had a huge impact.
That’s how it hit me. What if we created an app for heart attack survivors to find their assigned task by walking and collecting digital items on a map?
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Especially when you consider that most of the applications you use every day fit well in the above structure. But it’s a lot harder—and a lot more important—than you think. The reason your favorite apps are your favorites is because they developed a targeted set of features to serve a specific set of needs for a well-defined group of people.
You are about to create a multifaceted product that requires a multidisciplinary team. It is very important that everyone on the team understands what they want from the start.
My Heart Walk is for people recovering from heart disease to improve their life expectancy and follow their prescribed exercise regimen, using Pokemon-style geogames and digital rewards that encourage users to walk certain distances.
And while it’s fine to enter into a dream about what your app could be one day, this step is all about identifying core features. In software, we call this an MVP, or minimum active product. What are the main sets of activities needed to bring the product to market?
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Many engineers take details seriously. Most non-engineers are not trained in technical writing and have trouble giving engineers the clear direction they need.
To solve this, someone really smart came up with a system of “user stories”. User stories allow non-techies to connect with techies—and they’re easy to write.
• As a user, I would like the app to recommend the type of travel medication that suits my specific recovery.
• As a user, I would like the app to create a walking path in my neighborhood and follow me when I travel to make it easier for me to follow my treatment regimen.
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• As a user, I would like the map to show me optional routes that I can take in my area to reach a certain distance.
• As a user, I would like the app to give me digital rewards that I can earn by completing my prescription.
• As a user, I would like the rewards to appear at different points in my journey, so as I went, I kept collecting rewards.
• As a user, I would like the application to create a summary report that I can share with my doctor during my next visits.
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• As a user, I would like to be able to share with friends and family when I reach milestones in my app.
• As a user, I would like to pair my Apple Watch with an app so it can monitor my heart rate while exercising.
You can also add to represent different types of users who may have different technical goals. For example:
• As a physician user, I would like to be able to make changes to the program assigned to the patients I care for.
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• As a system administrator, I would like to be able to send a $10 gift card to anyone who meets their monthly exercise goal.
After you’ve compiled your master list, step back and ask yourself, “What is needed for an MVP—and what can be brought back to version 2.0?”
Good software will continue to evolve and grow. So you don’t need to do everything with the first version. It’s almost always better to start small and build.
Geographic data. User data. Health data. Restaurant and movie review data. Weather data. Price data. Insurance details. And so on. You get the point.
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Often this data will be accessible through an API interface or application program. In a simple definition, APIs are a kind of magical layer of technology that allows platforms to talk to each other.
Your social media app communicates with your ride sharing app via an API. The weather data in your running application is fed by the API. Data from your hospital’s medication management technology to your electronic health record flows through the API.
We need to know what obstacles and landmarks exist in the immediate vicinity – so we don’t try to drive the user across a highway or a lake – just to succeed.
Geographical data is readily available. Google, Apple and several others